ASAE Recognizes LEAD Communications Campaign

May 2, 2022

The communications campaign that accompanied the development and rollout of the American Board of Foot and Ankle Surgery's LEAD Continuous Certification program is the recipient of a 2022 Merit Award from the American Society of Association Executives (ASAE). 

Part of ASAE's annual Gold Circle Awards program, the Merit Award in the category of “New Product/Service Launch” denotes "distinguished recognition for applicants that had a very strong submission and project," according to the ASAE online announcement of award recipients.

The ABFAS communications campaign began in 2019, and encourages Diplomate knowledge of, and participation in, the LEAD program. The campaign represents the time, effort, and commitment of numerous ABFAS Diplomate volunteers and staff members and encompassed varied outreach efforts, including web development, a print mini-campaign, videos, presentations, and webinars. Many of these showcased Diplomates sharing their LEAD experiences. 

The LEAD program launched for Diplomate participation in January 2022.